# The State of CTV Advertising: Mid-Year 2022

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**The Future of CTV is Ad-Supported**

All of the trends point to an increase in CTV advertising in 2022

- **Time Spent on Ad-Supported Apps is Up;**
- **Viewer attention to CTV ads is up;**
- **FAST apps are increasing household reach, while SVOD's lose reach;**
- **Viewers are tuning in for premium CTV content;**
- **Major brand marketers are investing in CTV.**

Get the details behind these stats and so much more in TVision's 20+ page report on the state of the CTV industry.

Only TVision can provide the key attention, viewability and engagement insights found in this report.