TVision State of CTV Advertising Report - July 2022
The State of CTV Advertising: Mid-Year 2022
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The Future of CTV is Ad-Supported
All of the trends point to an increase in CTV advertising in 2022
- Time Spent on Ad-Supported Apps is Up;
- Viewer attention to CTV ads is up;
- FAST apps are increasing household reach, while SVOD's lose reach;
- Viewers are tuning in for premium CTV content;
- Major brand marketers are investing in CTV.
Get the details behind these stats and so much more in TVision's 20+ page report on the state of the CTV industry.
Only TVision can provide the key attention, viewability and engagement insights found in this report.