# ASI TV  2019

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#### **ASI 2019:**

- #### The Current State of TV Measurement  
  TV is a powerful medium, but it is changing. How can we measure this shift?

- #### Variance in TV Viewability & Attention  
  TV Viewability and Attention are not constant. See how they vary by program, daypart, demographic breakout, pod position and more.

- #### Impact of Quality Metrics  
  If you optimize for Viewability and Attention, what happens? How does it help brand marketers?