# TV Watching Has Changed: Here's What You Need to Know

### The pandemic has changed TV viewing. What does this mean for advertising buyers and sellers?

There are no live sports; people continue to stay home and watch more TV; streaming subscriptions are up, and daytime viewing has increased.

In this webinar, TVision shares data that you can use to optimize viewer engagement over the next few months.

- #### Ad Buyers and Sellers Will Learn:
  - How TV viewing has changed by daypart
  - Where to find sports viewers on linear now
  - Impact of COVID-19 on Streaming
  - How COVID-19 advertising performs