# TV Performance Report - H2 2019

**"Premium video is only premium if it is viewed and wins consumer attention."**

"We now know that ratings are not necessarily correlated with consumer attention, and today we have far more valuable tools in our arsenal."

_- David Cohen, former President, MAGNA_

#### **Download This Report to Uncover:**

- #### Top-Performing Programs, Brands, and Ads

Which brands, creative and TV/OTT content were based at capturing Ad Viewability and Ad Attention?

- #### Special Events Breakdown

Whether it was the World Series, Emmy Awards or the US Open - which live events delivered the most value for advertisers? Which brands best broke through?

- #### Second-by-Second Analysis

TV Performance Metrics are measured at the second-level. See exactly how advertising from leading advertisers like The UPS Store and Apple AirPods are keeping viewers engaged.