# TV Performance Report - H1 2019

**"All impressions are not created equal."**  
"Understanding TV Viewability and Attention allows us to move beyond the “opportunity to see” and understand who is actually seeing our ads in-market."  
_- David Cohen, former President, MAGNA_

#### **Download This Report to Uncover:**

- #### Top-Performing Programs, Brands, and Ads
  
  Which brands, creative and TV content were based at capturing Ad Viewability and Ad Attention?

- #### Special Events Breakdown
  
  Whether it was the Super Bowl, The Grammy’s or the even the Democratic Debates - which live events delivered the most value for advertisers? Which brands best broke through?

- #### Second-by-Second Analysis
  
  TV Performance Metrics are measured at the second-level. See exactly how advertising from leading advertisers like McDonald's and Volvo are keeping viewers engaged.