# Top Tips for Attention, Part One

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Ads work best when people pay attention. For our clients, TVision Attention data has been a critical element for running more efficient and effective media plans.

In this four-part series, **Top Tips for Attention**, we'll share tried and true best practices for how to build smarter campaigns and optimize performance using attention metrics.

**Inside part one of this series, we provide step-by-step directions for using Attention data to:**

- Build better media plans by prioritizing planning lists
- Break ties when evaluating close decisions
- Optimize in-flight campaign performance
- Make the most of make-goods

Download part one of our Top Tips for Attention series to build smarter campaigns today and stay tuned for the next three installments in the coming weeks.