# TVision State of Streaming

August 12, 2025

**Welcome to TVision’s State of Streaming!**

In this report we take a look at the apps, viewer trends, shows and events that were key to streaming innovation in the first half of 2025.

We reveal:

- The apps on America's TVs
- How genre alignment impacts ad attention;
- How content ratings impact attention
- The increase in streaming live sports, and more.

**Download the report today!**