TVision State of Streaming

February 12, 2026

Welcome to TVision’s State of Streaming!

This report delivers the latest insights into streaming viewer engagement. These are the insights marketers and media executives will use in 2026 to drive better ad and content performance.

We reveal:

• The apps on America's TVs;
• How YouTube and premium streaming app viewer attention varies;
• How viewers engage across multiple devices;
• The impact of pod position on CTV ad attention;
• The Halo effect of advertising in the NFL;
• and more!

Download the report today!