How An Ad's Pod Position Impacts Attention to Creative

Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-positioned to engage your target audience? On TV, media placement, including where your ad airs in the ad pod, can be just as powerful as stellar creative.

At TVision, we’ve put together some must-know insights into how ad position impacts creative attention along with tips to set up your creative for success.

Download our report to find out:

• Does the first ad in the pod really perform best in linear and CTV?
• How do pod duration and ad length impact Attention?
• When is ad attention highest throughout a program?
• Do certain program genres see higher ad attention across pod lengths?