# Report: Quantifying TV Viewability

**Understand how TV Viewability impacts your media investment.**

Several years ago, IPG’s report on digital viewability shook the industry. And for good reason. 31% of all digital video ads were not viewable. More than $59 Billion will be spent on TV ads this year, without knowing how viewable the ads are.

- #### Groundbreaking study of TV viewability
  
  IPG analyzed more than 5 million TV ad impressions - over 39,464 hours of ad content - using proprietary TV performance data.

- #### TV has a viewability problem
  
  If a TV ad airs to an empty room, can it have an impact?

- #### TV Viewability is measurable by advertiser, and can be optimized
  
  Understand how viewability varies on TV - across industries, dayparts, ad lengths, pod positions, and times of day.