# TV Ad Attention in India - Focus on Cricket

**Cricket Delivers Attention Like No Other Programming in India**

In this report we dive into TV viewer attention and engagement with ads in India. We examined Attention across various lenses - pod duration by genre, daypart, and creative length.

This report includes the following analysis of TV viewing in India for Cricket World Cup specifically:

- Attention Varies Across Genres
- Cricket sees higher Attention over Top Programs
- Shorter Pod Durations Lead to High Attention for Cricket
- Pod Position and Attention
- Top Ten Percentile of Ads based on ATDI
- The Ads that Captured Attention Best