TV Ad Attention in India - Focus on Cricket

Cricket Delivers Attention Like No Other Programming in India

In this report we dive into TV viewer attention and engagement with ads in India. We examined Attention across various lenses - pod duration by genre, daypart, and creative length.

This report includes the following analysis of TV viewing in India for Cricket World Cup specifically:

• Attention Varies Across Genres
• Cricket sees higher Attention over Top Programs
• Shorter Pod Durations Lead to High Attention for Cricket
• Pod Position and Attention
• Top Ten Percentile of Ads based on ATDI
• The Ads that Captured Attention Best