The CTV Advertising Report - June 2021

84% of households are now CTV enabled, but as the industry quickly shifts, marketers are held back by outdated models for media measurement and a lack of transparency from CTV's walled gardens. Marketers need more insight into strategies that engage this connected audience.

That’s why TVision's developed our first-ever CTV Advertising Report. Using our single-source, panel-based approach, we’ve analyzed viewer engagement across networks and platforms to help advertisers understand what’s really happening with CTV viewing.

Inside the report, gain valuable insights such as:

• How viewer behavior is shifting between Linear TV, AVOD, and SVOD content
• The top CTV apps delivering ad attention
• Which advertisers are leading the way in CTV
• How premium content release strategies impact viewer engagement

Download the CTV Advertising Report today to start building smarter CTV campaigns.