CTV Advertising Report - December 2021

The CTV Trends You Need to Know

2021 was a record-breaking year for connected TV. Viewers spent more time than ever streaming content across a growing number of apps—giving marketers, networks, and CTV apps alike plenty of opportunities to engage this connected audience. So how can you set up your 2022 strategies for max impact?

TVision’s new State of CTV report makes it easy. We’ve broken down the biggest trends in audience attention and engagement across the CTV landscape.

Download the report to find out:

• The average number of CTV apps per household
• The apps challenging Netflix for engagement
• Which advertisers engage the most CTV viewers
• The demographics of cord-cutters and cord-nevers
• How premium content release strategies impact viewer engagement

Download the State of CTV report today to start building smarter CTV campaigns.