All About Timing: How CTV Ad Lengths Grab Attention

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In today’s increasingly fast-paced world, each second of customers' attention is hard-won. It's critical that TV advertisers choose ad opportunities that provide the most impact for every ad dollar.

As more marketers shift budget to CTV, which ad lengths strike the perfect balance between having enough time to get their message across and win the fierce competition for viewers’ attention?

To answer this question, TVision analyzed viewer engagement with different CTV ad lengths and placements across apps and demographics.

Download the report to find out:

• Which CTV ad lengths deliver the best ROI

• How to calculate your attentive CPM across ad lengths

• Which demographics pay the most attention to CTV ads

• How ad placement impacts attention in Linear vs. CTV

Download our new CTV Ad Lengths report today to start building smarter CTV campaigns.