The 2022 Creative Attention Report

As Marketers, we know that clever media planning and stellar creative are both essential when it comes to winning the battle for attention. But countless other factors can impact how well a creative performs once it’s in flight.

At TVision, we took a deeper dive into what makes a specific creative more likely to engage viewers — compiling must-known insights and actionable tips to make sure your creative shines through.

Download our full report to find out:

• The best frequency for Ad Attention
• How pod position impacts attention to creative
• How humor, programming, and celebrity endorsements engage audiences