Audience Attention Myths & Facts Report
Audience Attention Myths & Facts Report
The TV industry has fundamentally transformed and continues to evolve at warp speed. So where does this leave marketers' long-held assumptions about how people watch TV?
At TVision, we took a closer look at our viewer engagement data to determine if what we commonly hear across the industry about audience demographics, media planning best practices, and how people engage with CTV still holds true.
Here are some of the assumptions we challenged:
“Young people only watch CTV”
“Gen Z pays less attention to TV compared to older viewers”
“High frequency leads to ad wear out”
“CTV viewers are more intentional with their viewing”
“First and last-in-pod placements both perform equally well”
Download our full report to find out which ones are actually facts and which ones have gone the way of myth.