TVision Audiences 8 18 22.pdf

Introducing TVision Audiences

TARGET AUDIENCES BASED ON THEIR LINEAR AND CTV VIEWING BEHAVIOR

Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.

Both syndicated and custom audience segments can be found via LiveRamp - making it easier to extend the reach of your promo campaigns and attract viewers of specific TV programs or genres.

TVISION’S DATA SET

We capture data on how and what people watch on TV as well as how much attention they pay to both the content and ads. Our unique audience segments are built with insight into viewer engagement across:

SYNDICATED AUDIENCES

Off-the-shelf segments group viewers based on:

CUSTOM AUDIENCES

Custom audiences can also be created to target viewers of a specific show or groups of shows, or genres. We’ve already mapped audiences for over 450 linear and CTV programs.

TVision Audience Highlights

CTV AUDIENCES

Cord Cutters

Reach audiences who only watch CTV, and not linear

Heavy Streamers

Find people who primarily watch CTV programming

Streaming App Viewers

Target viewers of Netflix, Hulu, Amazon Prime and other top CTV Apps

Streaming Device Users

Reach people who watch TV using specific devices like Roku & Chromecast

CUSTOM AUDIENCES

+450

CTV & Linear TV Shows

We’ve mapped audiences for the most popular CTV and traditional linear shows.

Do you want to connect with fans of a show or season? We can build the perfect audience for you.

LINEAR TV AUDIENCES

Network Viewers

Target loyal viewers of any linear TV network Linear TV Loyalists Reach TV viewers who haven’t migrated to CTV

TV ATTENTION

TV Ad Attention

Find people who pay attention to category ads

TV TUNING AUDIENCES

Daypart Viewers

Find audiences who watch certain dayparts

Tentpole Viewers

Find viewers of major programming tentpoles like the World Series, March Madness, & more

Sports Fans

Reach Audiences who tune into sports programming such as the NFL, MLB, & more

Heavy TV Viewers

Connect with people who watch an above average amount of linear & CTV

Political Engagement

Target ads to Democrats and Republicans based on how engaged they are with news content

SYNDICATED TVISION AUDIENCES

Available Through LiveRamp

To find our audiences, search for “TVision” in any LiveRamp connected DSP. From there you can browse or search for relevant keywords like, “CTV,” “Netflix,” or ”Attention.” Use the list below as a starting point.

CTV AUDIENCES

STREAMING DEVICES

LINEAR TV AUDIENCES

TV ATTENTION

TV TUNING

WATCHERS OF TENTPOLE EVENTS

SPORTS FANS / HEAVY WATCHERS OF SPORTS

POLITICAL ENGAGEMENT