Optimizing TV Ad Engagement | TVision™
Make Every TV Ad Dollar Count
Advertising only works when people pay Attention to it. Plan and optimize your TV advertising with TVision’s unique Attention data to increase engagement with your TV Ads.
Check Your Brand's Ad Engagement Data!
Watch Dentsu's Joanne Leong talk Measuring Attention and TVision's impact
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Anheuser-Busch's Paolo Provinciali says TVision is an integral part of their measurement ecosystem.
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Check Your Brand's Ad Engagement Data
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Increase the Impact of Every TV Ad Dollar
- 90% Predictive of Sales Lift
- 14% Lower Customer Acquisition Costs
- 4x Greater Store Visitation
- 98% Increased Conversion
TVision's TV engagement metrics drive efficiency.
In today’s economy, brands, their agencies, and TV media sellers need tools to determine the true value of TV content. TVision combines cutting-edge computer vision technology with 100% opt-in and privacy-safe data collection to deliver the most actionable TV data so advertisers can stretch budgets farther and maximize ad spend.
For Brands
Use TVision metrics to make your TV investments more efficient and effective.
For Media Sellers
TV is changing. Are you prepared?
For Data Partners
Person-level data provides the industry the granularity it demands.
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Featured Content
TVRev and TVision: What We Watch When We Watch YouTube On TV
Alan Wolk from TVRev and TVision's CEO Yan Liu discuss what and how people are watching on YouTube when they watch it on TV.
Why the World Cup's Quietest Matches Won the Most Attention
Going into the tournament, the script wrote itself. Argentina, Spain, France, England, Germany, Portugal, the Netherlands were the blue-chip names that would carry the summer. And on reach, they did exactly that. The biggest TV audiences landed where everyone assumed they would: the USA games, Brazil, the powerhouses.
TVision's New TV Attention and Creative Impact Report
Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.