CTV Campaign Performance Reports
Viant Acquires TVision
Viant Announces Agreement to Acquire TVision
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision. With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Get Comprehensive and Accurate CTV Measurement
TVision is the only provider of true person-level measurement and viewer attention for CTV campaigns.
Gauge Audience Attention
Metrics for eyes-on-screen attention and presence-in-room prove viewer engagement
Apply Accurate Co-Viewing Rates
CTV Co-Viewing Multiples support accurate impression and reach calculations for your campaign
Show the Value You Deliver
aCPMs illustrate the value delivered by PMPs and premium media impressions
TVision is Trusted By
“TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers."
Rob Christensen
SVP, Global Advanced TV
Vevo
Solutions for Both Advertisers and Platforms
FOR BRANDS & AGENCIES
Get comprehensive, unified reporting for your campaign across all major CTV apps.
FOR PLATFORMS & PUBLISHERS
Provide person-level reporting and prove the value of your CTV audience.
Illustrate Your Value by Answering Two Key Questions
- How many people saw the ads?
- Did viewers pay attention?
Better Understand What's Driving CTV Performance
TVision’s CTV Campaign Performance enables you to showcase your CTV results, and more easily highlight the campaign’s success. We’ll provide both a summary presentation as well as detailed data for your own analysis.
Households Don't Watch TV, People Do
Did you know most CTV reporting is based on household-level data? TVision’s CTV Campaign Measurement helps marketers gain a clearer picture of which individuals in a household actually saw their campaign.
Deliver Trusted, Independent Reports
TVision CTV Campaign Measurement combines your campaign data with our person-level insights into viewer engagement across CTV apps. We can either use your log files or share a TVision pixel for you to add to your campaign.
Ads Work Best When People Pay Attention
There is a clear correlation between viewer Attention and Brand Lift.
A recent study by TVision and Upwave shows that for every percentage point increase in % Attention, there is close to a 1% corresponding lift in Aided Awareness. Likewise, there is a similar impact on Ad Recall.
Gain a Deeper Understanding of CTV Viewer Trends
Get detailed and timely insight into viewer engagement across devices, apps, and shows with CTV Analytics. TVision’s CTV Analytics provides an unbiased and unified perspective on how people really watch CTV.