## Keep Score with Ad Scoreboard TVision’s Ad Scoreboard provides mid-campaign performance stats so your teams can easily integrate Attention insights into their planning, creative, and measurement processes. Compare Ad Scoreboard and TVision's Enterprise Platform [here.](/content/ad-scoreboard-comparison/index.html) ## Compare Linear & CTV See how your brand is performing on Linear and CTV to make apples-to-apples comparisons ## Score Performance See how your brand, creative, and network partners perform against industry averages ## Monitor Competitors Make comparisons with any competitor to uncover what ads and networks drive success ## Discover Engaging Opportunities Identify the networks where your target audiences are most engaged ## Track KPIs Measure results over time and gain early indicators of performance across Linear and CTV ## See What Engages Viewers Understand which parts of your creative get the most attention, down to the second TVision Ad Scoreboard Overview from TVision on Vimeo Playing in picture-in-picture More options Like Add to Watch Later Play CC/subtitles Settings Speed Transcript Picture-in-Picture Fullscreen Show controls [Watch on Vimeo](https://vimeo.com/754434688?fl=pl&fe=vl) QualityAuto CC/subtitlesOff 2x 1.5x 1.25x 1x 0.75x 0.5x ## TVision is Trusted By [VIEW ALL](/content/success-stories/index.html) # “TVision is now an integral part of our measurement ecosystem.” Paolo Provinciali Vice President of Media & Data Anheuser-Busch ## Answer Key Questions Is my brand engaging my target audience? Are viewers staying in the room when my ads air? How does my brand’s attention stack up against the competition? Is my brand engaging my target audience? Are viewers staying in the room when my ads air? How does my brand’s attention stack up against the competition? How does my brand perform on CTV compared to Linear? What are the biggest drivers of attention for my ads? Which linear TV opportunities deliver engaged viewers? How does my brand perform on CTV compared to Linear? What are the biggest drivers of attention for my ads? Which linear TV opportunities deliver engaged viewers? ## We Make it Easy to Get the Info You Need TVision’s Ad Scoreboard platform is organized into three dashboards with high-level Attention metrics and configurable alerts that make it easy for you to get quick snapshots of viewer engagement. - - - - - - [1](/content/ad-scoreboard#/index.html) - [2](/content/ad-scoreboard#/index.html) - [3](/content/ad-scoreboard#/index.html) - [Brand Scoreboard](/content/ad-scoreboard#/index.html) Monitor Attention performance for _any_ brand - your own or your competitors - across Linear and CTV. - Get high-level KPIs for Attention, Presence, and CTV Adoption - Track creative performance, ad volume, and rotation - See how viewer engagement differs by ad, network, app, or audience - Set alerts to identify new activity or changes in performance - [Creative Scoreboard](/content/ad-scoreboard#/index.html) Identify what’s driving viewer attention for ads, get second-by-second insights, and track engagement over the flight of the campaign. - Get ad-specific performance for Presence & Attention - Monitor ad wear-in and wear-out - Uncover the top networks and dayparts - Track engagement with key demos - age and gender - Easily export KPIs to include in your end-of-campaign reporting - [Network Scoreboard](/content/ad-scoreboard#/index.html) Get the data you need to better evaluate network partners and understand audience overlap with CTV applications. - Discover where your target audiences are most engaged - Identify the best-performing programs for attention - Determine which CTV apps will extend your reach when added to a plan - Find which networks perform best for your key competitors ## TVision is Trusted By [VIEW ALL](/content/success-stories-old/index.html) # “With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.” Jay Altschuler VP of Media Transformation Petco ## Ads Work Best When People Pay Attention There is no question, TV ads work. But they don’t all work, all of the time. Attention and Presence are key metrics for marketers who want to know when and where their ads engage viewers. Viewer engagement varies dramatically across media. Optimizing plans accordingly greatly improves their impact and helps marketers understand the true drivers of their success. [Why Attention Matters](/content/why-attention/index.html) ATTENTION ACROSS BY NETWORK, DAYPART, AND PROGRAM ### Check Your Brand's Ad Attention (None Selected)9 ElementsAAAAARPAbbott LaboratoriesABCmouse.comAce HardwareAcuraAd CouncilADTAdvilAir WickAlconAleveAllstateAltice MobileAmazonAmazon Web ServicesAMC+American ExpressAmerica’s Best Contacts & EyeglassesAncestryAngel SoftAngiApartments.comAppleApple TV+Applebee’sArby’sAshley HomeStoreAspercremeAT&TAudiAUSTEDOAveenoAxeAzoBalance of NatureBanana BoatBausch & LombBCI Bath & ShowerBear NakedBehrBlue BuffaloBlue DiamondBMWBoostBOTOX CosmeticBounceBountyBoyd GamingBravectoBreyersBREZTRIBud LightBuickBurger KingBurlingtonBush’s BestButterfingerCadburyCadillacCanvaCapital OneCare.comCARFAXCarGurusCarl’s Jr.CarMaxCarShieldCarvanaCascadeCDCCentrumCeraVeCharminChaseCheeriosCheetosCheez-ItChevroletChewyChick-fil-AChimeCinnamon Toast CrunchCisco WebexCitiBankClear ChoiceCloroxCoca-ColaColgateCologuardColumbia PicturesComcast BusinessCompeedConsumer CellularCoors LightCoppertoneCoronaCorona Hard SeltzerCorona PremierCOSENTYXCredit KarmaCrestCricket WirelessCulturelleDaisyDampRidDawnDegreeDell TechnologiesDependDICK’S Sporting GoodsDiscoverDiscoverydiscovery+DISHDisney+Domino’sDoorDashDoritosDoveDownyDQDraftKingsDreamWorks AnimationDriveTimeDunkin’ DonutsDUPIXENTEcolabEliquisEmgalityEnbrelEnergizerEnsureEntrestoEtsyevianExcedrinExpediaExperianFacebookFanDuelFarmers InsuranceFebrezeFidelity InvestmentsFinishFLONASEFordFOX NationFreshlyFrontlineFrosted FlakesGainGarnierGatoradeGeicoGerberGilletteGlucernaGMCGold Peak TeaGoodRxGoogleGrubHubGSKHealthCare.govHeinekenHershey’sHidden ValleyHondaHotels.comHuggiesHuluHUMIRAHyundaiI LOVE NEW YORKIBMIHOPIKEAIncogmeatoIndeedINGREZZAJ.C. PenneyJARDIANCEJeepJiffy LubeJimmy DeanK12KayakKeeblerKetel OneKFCKiaKinderKISQALIKitKatKohl’sKraftLa-Z-BoyLactaidLATUDALay’sLeafFilterLexusLGLiberty Mutual InsuranceLifeLockLillyLincolnLindtLinkedInLiptonListerineLittle CaesarsLoanDepotLowe’sLucky CharmsLuvsLysolL’Oréal ParisM&M’sMacy’sMattress FirmMaybellineMcCormickMcDonald’sMercedes-BenzMerckMetro by T-MobileMichelinMichelob UltraMicroban 24MicrosoftMidasMillennium FilmsModelo EspecialMountain DewMr. CleanMRHFMMSGNationwideNature’s BountyNBANBA StoreNBCUniversalNestléNeurivaNeutrogenaNew Jersey Department of HealthNew York StateNewDay USANexGardNissanNoomNucalaNurtec ODTNutrishNutrisystemOculusOff!OlayOld NavyOlive GardenOne A DayOnStarOPDIVOOptimumOptimum BusinessOre-IdaOreoOrkinOscar MayerOtezlaOzempicPampersPanera BreadPapa John’sParamount+PedialytePelotonPEPCIDPepsi Zero SugarPerduePetSmartPizza HutPlanet OatPlantersPNC BankPop-TartsPopeyesPrevagenpricelinePrime VideoProgressiveProliaPropelPull-UpsPure LeafPurina PRO PLANQuicken LoansQuilted NorthernRAMRaymour & FlaniganRealtorRed BullRedfinREESE’SRegeneronRestasisREXULTIRice KrispiesRINVOQRitzRoundupRybelsusSafeliteSamsungSargentoSensodyneSerestoSherwin-WilliamsSimplySKECHERSSkyriziSleep NumberSmileDirectClubSmirnoffSokolove LawSONICSouthern New Hampshire UniversitySpecial KSt. Jude Children’s Research HospitalStanley SteemerStarbucksState FarmSTIHLStop & ShopStraight TalkSubaruSubwaySUNOSISwifferT-MobileT.J.MaxxTaco BellTalentiTargetTempur-PedicTEPEZZATerminixThe GeneralThe Home DepotThe ZebraTideToyotaTRELEGYTREMFYATriscuitTrivagoTrulicityTruly Hard SeltzerTwizzlersTylenolU.S. Department of Health & Human ServicesUberUber EatsUBRELVYUnileverUnited States Postal ServiceUniversal PicturesUSAAVerizonVerzenioVisibleVital ProteinsVolkswagenVolvoWalgreensWalmartWalt Disney PicturesWalt Disney World ResortWarner Bros. PicturesWayfairWeatherTechWendy’sWhole Foods MarketWingstopWWXELJANZXfinityXfinity MobileXyzalYoplaitZantacZevoZillowZipRecruiterZocdocZYRTECZzzQuil Or try these: [Geico](/content/search-results?brand=Geico/index.html), [Amazon](/content/search-results?brand=Amazon/index.html), [Progressive](/content/search-results?brand=Progressive/index.html), [State Farm](/content/search-results?brand=State%20Farm/index.html), [T-Mobile](/content/search-results?brand=T-Mobile/index.html) First name\* Last name\* Email\* Company name\* Job Title\* Submit the brand you want to see ## How We Help You Measure & Prove Audience Quality TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention. WE REPORT ON: ### All national and major linear TV channels ### Hundreds of apps including CTV walled gardens ### Millions of program and ad impressions **Learn more about how it works: [Our Panel](/content/our-panel/index.html) \| [Our Technology](/content/our-technology/index.html)** ## Trusted By Top Brands & Media Platforms 71 [Client Case Studies](/content/success-stories/index.html) ## Want More In-Depth Attention Insights? Consider TV Planning & Measurement TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV. Find out exactly where your target audiences are most engaged across platforms, networks, and dayparts--and how you stack up against the competition. Compare TVision's Enterprise Platform and Ad Scoreboard [here](/content/ad-scoreboard-comparison/index.html). [GO TO TV PLANNING & MEASUREMENT](/content/tv-planning-measurement/index.html) ## New Attention Insights [VIEW ALL](/content/tvision-blog/index.html) - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data](/content/resources/kargo-ctv-ads-capture-hold-viewer-attention-according-to-tvision-data/index.html) TVision and Kargo will present on custom CTV ad measurement innovations at ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards](/content/resources/iso-27001-cert/index.html) The New ISO Certification Confirms TVision’s Status as a Leader in Security... - [Case Study](/content/resources/tag/case-study/index.html) [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement](/content/resources/cimmeast-attention/index.html) By: Yan Liu, CEO, TVision A lot of great discussions on the future of media... ### [TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West](/content/resources/origin-attentive-lift-florida/index.html) - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVRev and TVision: What We Watch When We Watch YouTube On TV](/content/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv/index.html) Is YouTube social or is it TV? In the end what matters to advertisers is ho... - ### [Why the World Cup's Quietest Matches Won the Most Attention](/content/resources/2026-world-cup-attention/index.html) The biggest audiences went to the names you'd expect. The biggest attention... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html) Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](/content/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology/index.html) The acquisition combines TVision's proprietary attention measurement with V... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](/content/resources/tvisions-new-state-of-streaming-report-h2-2025/index.html) Premium CTV Apps Deliver Higher Attention than YouTube; 3 Apps Surpass 50% ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [VideoAmp and TVision Expand License Agreement to Include CTV Co-viewing Data](/content/resources/videoamp-and-tvision-expand-license-agreement-to-include-ctv-co-viewing-data/index.html) Leveraging TVision’s panel and applying its data to VideoAmp’s vast househo... - ### [2026 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision](/content/resources/2026-super-bowl-the-top-ads-for-viewer-attention-plus-more-game-data-from-tvision/index.html) The Seahawks dominate the Patriots to win their second Super Bowl, but whic... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear](/content/resources/spotlighting-tvisions-comprehensive-streaming-live-sports-measurement/index.html) - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [New Report: TVision's State of Streaming August 2025](/content/resources/new-report-tvisions-state-of-streaming-august-2025/index.html) - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines](/content/resources/tvisions-statement-on-the-iab/mrc-attention-taskforce-draft-attention-measurement-guidelines/index.html) The IAB/MRC Attention Measurement Guidelines are validation of the momentum... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps      According to New Research from TVision](/content/resources/xumo-play-outpaced-benchmark-norms-for-viewer-attention-to-streaming-apps-according-to-new-research-from-tvision/index.html) Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) TVision and Kargo will present on custom CTV ad measurement innovations at ... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) The New ISO Certification Confirms TVision’s Status as a Leader in Security... By: Yan Liu, CEO, TVision A lot of great discussions on the future of media... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) Is YouTube social or is it TV? In the end what matters to advertisers is ho... - ### [Why the World Cup's Quietest Matches Won the Most Attention](/content/resources/2026-world-cup-attention/index.html) The biggest audiences went to the names you'd expect. The biggest attention... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) ### [TVision's New TV Attention and Creative Impact Report](/content/resources/tvisions-new-tv-attention-and-creative-impact-report/index.html) Attention Data Reveals the Impact of Ad Length, Frequency, Context, and Pod... - [Blog](/content/resources/tag/blog/index.html) [Press Release](/content/resources/tag/press-release/index.html) The acquisition combines TVision's proprietary attention measurement with V... ## GET IN TOUCH Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. First Name:\* Last Name:\* Company: Email Address:\* Tell Us How We Can Help.     (Optional) - Yes, Send Me TVision News and Content. 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